mrp approached me wanting their branding to reflect their ambition to become a leading healthcare staffing provider in the UK market. With this objective in mind, my task was to design and create a brand and website that showcased the strong connections between staff and candidates, while also highlighting the modern and efficient nature of their processes.
Over the course of a couple of years, I worked on various projects, including a comprehensive rebranding, website redesign, content creation, and the automation of mrp’s candidate onboarding process.
The idea behind the re-branding was to highlight the connection between the mrp team, candidates, and clients. This was achieved by incorporating visuals of arrows coming together to form a plus sign, symbolizing the concept of mrp + you, the candidate or client.